The Inbound and Outbound Marketing Mix in 2013 ~ News on Front Page

The Inbound and Outbound Marketing Mix in 2013 ~ News on Front Page

Inbound marketing is the hot term of the year but it doesn’t mean outbound marketing has gone away forever. The difference between the two is that outbound marketing means you are going to find leads, while inbound marketing helps leads find you. The latter sounds much more interesting and effective, but that doesn’t mean you can forget outbound strategies.

Outbound marketing gets your brand/product in front of a target audience that may not have heard of you before. Inbound marketing gives the customer time to learn about and trust you before they continue on in the buying cycle. The right mix of the two depends on what works for you, but you should at least have a mix. 

Inbound Strategies

Content: Content is king for a reason: it engages your audience in a way that builds trust and offers them increased value without having to purchase anything. Examples include white papers, blogs, video, infographics, and photos.  SEO: Organic efforts are still extremely...
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