How to Analyze User Behavior with a Google Website Survey

How to Analyze User Behavior with a Google Website Survey

Maybe the title of this post is a bit over the top. But my goal is to show you how the four simple questions from a Google Website Survey can provide deep insights you can’t get from Google Analytics and most quantitative tools.

The four questions on the survey are:

Overall, how satisfied are you with this website? What, if anything, do you find frustrating or unappealing about this website? What is your main reason for visiting this website today? Did you successfully complete your main reason for visiting this website today?

These four questions will help you understand the intent of your site users. Why are they visiting? What are they really trying to do?

In my last post I wrote about how to set up a run a Google Consumer Survey on your site. Now let’s take a look at some of the data.

Using the Google Website Survey Tool

To look at the data for a survey first choose your survey, then select a question. You’ll notice that GCS actually...
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