Public Relations and Social Media

Public Relations and Social Media

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September 11th, 2013by Rajat Garg

Public Relations is the act of maintaining the all round image and reputation of a brand in the market. It is the practice of managing the spread of information between an individual or an organization and the public. Now this particular field of communication has undergone a significant paradigm shift and has reached out to the biggest player in the market, the social media.

 As we know today, PR is being done largely on the social media, Digital PR has become one of the latest and the most hyped part of the PR world. With the advent of technologies and the it has become evident that brands need to be present on the social media and their promotion on the same is of utmost importance. Social...
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