Who does not like the thought of getting something for free, only paying for it if you needed specific features not available in the product or service you are currently using? This is actually the very concept of freemium marketing. Since you are offering a product for free, there will be a lot of people coming your way. And since there are a lot of people coming, you can use this as an opportunity to perform a little bit of B2B appointment setting. Still, there remains the question of how you actually do it right. If you screw the nurturing of sales leads due to poor advertising or handling of your freemium offers, then you would are right back to square one. But, if you can pull it off, then it will be your win.
All that remains is for you to understand on where to begin exactly. Since the freemium business model can get really tricky, you have to know what weapons or strategies that you have available.
Anyway, you could handle this by remembering the...
Прочети цялата публикация
Още по темата