Kill a Darling

Kill a Darling

Picture: Google, Decapitated man with head in hand

“Кill your darlings, kill your darlings, even when it breaks your egocentric little [..] heart, kill your darlings.” This advice is well-known among writers (Stephen King, “On writing”), and it means to cut out all “extra” words from your text. To writers, each word is our own flesh and blood, a darling, and killing one hurts like hell. Oh yes it does.

The same applies to business. A start-up is made of ideas, the entrepreneurs’ own flesh and blood, their darlings. AND these “darlings” are supposed to make money.

But what if they don’t?

Killing a business-idea or prematurely ending a business-project – just because it’s not turning enough profit – is a tough-tough job. Yes, business is about money, but come on – your business is your baby! You’ve given it birth, nurtured it, held its infant hand while it took its first steps in the big scary world.

DO WHAT YOU LOVE vs. DON’T GET EMOTIONAL...
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